While Microsoft spent $8.7 billion on research development in 2009, Apple spent only $1.7 billion. Additionally, Apple spent $5.5 billion on sales, marketing, and general and administrative expenses in 2009, while Microsoft spent $17 billion. Despite spending more money, however, Microsoft had smaller sales and vastly slower growth.
While Microsoft spent $8.7 billion on research development in 2009, Apple spent only $1.7 billion. Additionally, Apple spent $5.5 billion on sales, marketing, and general and administrative expenses in 2009, while Microsoft spent $17 billion. Despite spending more money, however, Microsoft had smaller sales and vastly slower growth.
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